Source It 2014

LOGO GUIDE

PERSONALISATION

FULL COLOUR PRINTING. Produced using ink jet print machinery. The 4 colours, cyan, magenta, yellow and black, are used in different quantities to produce millions of different colours and shades. It is great for printing photos, four colour process images and more detailed logos. Suitable products: Mobile phone covers, lanyards and stress items. PRINTING. Printing is the most popular and cost effective technique and can take the format of pad (tampo) or screen printing. Pad printing involves the use of a pad to apply the ink to the product. Screen printing applies the ink via the use of a stencil placed on a porous material screen. Suitable products: Hand warmers, earphone holders and USB sticks. ENGRAVING. A very intricate process which involves carving the logo into the item, producing a permanent form of branding. In most cases engraving is performed by specialist computer guided laser engraving machinery. Suitable products: Keyrings, power banks, metal badges and cufflinks. DOMING. Achieved by adding a self-adhesive printed label with an epoxy dome cover to an item. The epoxy dome is made of polyurethane resin and is durable, tough and long lasting. The process is often used to achieve four colour process logos and can be more cost effective than other printing methods. Suitable products: Fridge magnets, cufflinks and keyrings.

LAYOUT We have made some changes to the catalogue layout to help you in your product selection. Product and print dimensions are still included but are now accompanied by the different personalisation techniques that can be applied to each item.

LOGO GUIDE

FULL COLOUR PRINTING A number of products in this catalogue can be personalised with full colour logos. This means that complicated logos with shades, tones or photographs can now be reproduced. Look out for the full colour printing icon next to applicable products. Please note that full colour printing is not the default print technique; contact the sales office for pricing. PANTONE ® MATCHING Listed in the personalisation techniques for a number of products is Pantone ® match. This means that these products can be colour matched to your specific colours using Pantone ® reference numbers - ensuring an exact match of your company colours. Please note that Pantone ® is the property of Pantone ® LLC. GO BESPOKE! Many of our 2014 products can be made entirely bespoke to your requirements. This means we can offer a high level of personalisation and we can incorporate your design into the production of the goods. If you are looking for a different size, shape, material or finish of an item featuring the Go Bespoke logo, simply contact our sales office for help in making that perfect product!

IRON STAMPING. A heated metal dye is pressed into the surface of the item which leaves behind an impression. The impression is then filled with colour. Suitable products: Trolley coins, pin badges and keyrings.

EMBROIDERY. Stitches one or mutli-coloured logos onto material products using a needle and strands of thread or yarn. Suitable products: Sweat bands and badges.

A GUIDE TO PERSONALISATION TECHNIQUES

PERSONALISATION

PVC. A bespoke mould is created incorporating a logo in various shapes and designs and is then filled with the liquid PVC and left to set and harden. Various bespoke shapes can be created and the set up costs are low, allowing small order runs. Suitable products: Keyrings, coasters and watches.

EMBOSSING. A technique that leaves an impression of the logo on an item. A heated, metal plate is applied to the surface of the item and when removed it leaves behind a recessed imprint. Suitable products: Keyrings, and wrist bands.

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THE PROMOTIONAL SOURCING GUIDE

GUIDES